Alcohol Treatment Center in Egg Harbor City, NJ.

The area home to Egg Harbor City was settled by Europeans in 1614, when the Dutch vessel Fortuyn landed at the Mullica River. The first settlers named the area “Eyren Haven” after the large number of gull eggs in the area.

In 1854, the Camden and Atlantic Railroad opened. On December 14, 1854, a group of prominent German Americans from Philadelphia, including William and Henry Schmoele and Philip Mathias Wolsieffer, incorporated the “Gloucester Farm and Town Association”, which purchased approximately 38,000 acres of woodland north of the railroad to serve as a refuge for those being persecuted in the anti-immigrant violence known as the Know-Nothing movement. The corporation planned two cities: a four-square-mile city called “Pomona” closest to the railroad, and another city called “Gloucester” to the north. However, the twin city scheme was dropped in favor of one seven-mile-long metropolis called “Egg Harbor City”. The development’s layout contained an urban “city core” containing 100×150-foot lots bounded by New York Avenue to the west and Baltimore Avenue to the east, while the remainder of the land was divided into separate 20-acre farm parcels. The corporation issued stocks at $300 per share; with each share, stockholders would acquire one residential building lot and one farm parcel. The city was marketed heavily in cities containing large German American populations, including Baltimore, Buffalo, Cleveland, Milwaukee, and St. Louis.

The land was divided and plotted from the railroad north to the Mullica River, west ending at Hanover Avenue, and the easternmost land being the home of the present-day Stockton University. The north-south streets were named for cities with large German populations, while the east-west streets were named for notable Germans, starting with Agassiz Avenue (current-day White Horse Pike) to the south, and Zschokke Avenue to the north. The city was planned to include ample public green space; both New York Avenue and Baltimore Avenue were platted with wide medians to accommodate garden plats, Landing Creek would have been dammed to create an artificial lake called “Gloucester Lake”, and Egg Harbor City Lake would have been made into a reservoir at the center of a large urban park containing landscaped gardens, an arboretum, and a model farm. The Mullica River was proposed to be made navigable for commercial vessels, and the northern edge of the street grid along the river was to contain canals and wharfs for ships to dock.